MKT 4469 - Marketing Management

3 Credit Hour(s)

This course is the “capstone” marketing course. It examines the managerial aspects of marketing which involve the integration of marketing research, customer analysis and marketing strategy to provide long-term value to customers. Topics focus on the application of marketing concepts, procedures, and practices to solve marketing problems and develop strategic marketing plans.
Prerequisite(s): 15 semester hours in marketing courses beyond MKT 3300