MKT 4461 - Professional Selling

3 Credit Hour(s)

This course examines personal selling as a professional marketing activity. It centers on fostering relationships by developing interpersonal communication skills, understanding buyer motivations, and adding value to clients through long-term relationships. Topics focus on the economic, psychological, and social aspects of professional selling; direct selling techniques, and the sales process with an emphasis on building customer relationships.
Prerequisite(s): MKT 3300