MKT 3301 - Honors Principles of Marketing

3 Credit Hour(s)

This course examines principles and practices for creating, delivering, capturing, and communicating value to customers. Topics focus on the marketing function of an organization; environmental factors influencing marketing decisions; and, the development of marketing strategies to deliver long-term customer value for the superior student.
Prerequisite(s): SCOB Honors Student, and permission of the Associate Provost