JRN 3335 - Social Media Strategies and Engagement

3 Credit Hour(s)

This course explores and evaluates social media content and campaigns and how organizations can capitalize on social media for communication. Students will gain the knowledge and skills for creating engaging content across platforms such as Facebook, Instagram, Snapchat, and Twitter and learn how to measure the success of those efforts. Additionally, students will absorb the understanding of industry-standard tools for social media management, audience analytics, and paid media.