HSTM 4462 - Hospitality, Tourism, and Event Marketing

3 Credit Hour(s)

This course is designed to introduce the student to marketing principles and practices of hospitality, tourism, and events. The course will review terminology, systems, techniques, and processes that are used in the specialized application of hospitality, tourism and event marketing. This course will also encourage students to consider how traditional marketing strategies may be applied to these substantial and growing industries.
Prerequisite(s): HSTM 2205