Mar 31, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

ADJ 4451 - Advertising Media Planning

3 Credit Hour(s)

This course explores researching media options, developing a media plan, and learning how to implement the plan. It includes identifying target audiences, the media they use, the cost efficiency of the media, and determining the costs of the total plan.
Prerequisite(s): ADJ 2220