May 14, 2026  
2025-2026 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  General Information
  Division of Student Services
  Admission Requirements
  Academic Regulations
  Tuition and Expenses
  Financial Assistance
  Degrees and Required Credit Hours
  General Studies Program
  Specialized Curricula
  College of Arts and Humanities
  Sorrell College of Business
  College of Education and Behavioral Sciences
  College of Health Sciences
  College of Science and Engineering
  Course Descriptions
  Board of Trustees, Administration and Faculty
  Appendices
  Programs by Department QA
  Addendum
HELP
2025-2026 Undergraduate Catalog [ARCHIVED CATALOG]

PRJ 2230 - Principles of Public Relations and Advertising

3 Credit Hour(s)

Examines the communication and persuasion concepts underpinning public relations and advertising in addition to the history, role, ethical and professional standards, strategic planning and tactical planning of strategic communication.