MUI 6610 - Marketing of Recorded Music

3 Semester Hour(s)

Examination of the process of studio production, manufacturing, promotion and distribution of contemporary recordings. Record release programs for independent and major label-controlled products are analyzed. In addition, students will serve in the administration and marketing/ merchandising of a record label. An individual creative marketing project will be assigned and submitted for successful completion of the course. In addition, the project will be added to the student’s Professional Performance Skills Portfolio as part of a comprehensive assessment prior to graduation.