IS 6662 - Big Data Analytics and Business Decision Support

3 Semester Hour(s)

This course introduces the concepts and practices of Big Data analytics and its application to executive business decisions that enhance business competitiveness. Students will learn how to utilize Big Data methodologies and analytic software to interpret and visualize large data sets into meaningful and useful information for business use. The course also includes case studies in how major businesses have used big data to gain new perspectives and insights that enabled new competitive advantages and marketing advantages.