Nov 23, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

ADJ 4451 - Advertising Media Planning

3 Credit Hour(s)

This course explores researching media options, developing a media plan, and learning how to implement the plan. It includes identifying target audiences, the media they use, the cost efficiency of the media, and determining the costs of the total plan.
Prerequisite(s): ADJ 2220