Nov 23, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

ADJ 3322 - Advertising Copywriting

3 Credit Hour(s)

The principles of advertising psychology studied in relation to the techniques for writing effective copy; approximately half of the course is devoted to practice in writing effective advertisements.
Prerequisite(s): ADJ 2220  or PRJ 2230 , JRN 1102  or PRJ 3375  or special permission from the director of the School of Journalism